Mobile Internet Usage in Pakistan to Overtake Desktop Internet in 2014: Study

Users accessing internet from their mobile devices will overtake the number of desktop internet users in 2014, predicts a study published by IDC and sponsored by Google.

Study, that is based on survey of over 1,000 Pakistanis, revealed that desktop is dominant computing medium with 91 percent of respondents owning a PC at home. However, 45 percent of those also own a smartphone or tablet. 18 percent cite the latter as their primary device.

Mobile devices are gaining momentum: 86 percent use PCs to access the Internet daily, 77 percent use smartphones, 73 percent use feature phones and 59 percent use tablets daily.

This trend follows a decline in the prices of smartphones and tablets, and anticipated launch of 3G services.

Survey report said that Internet-capable feature phones are expected to continue to play an important role.

Report said that shift to mobile usage for accessing internet is also due to unreliability of the electricity supply which is also helping to promote the usage of tablets and smartphones in Pakistan.

“We think 2014 is the year mobile Internet overtakes desktop Internet in Pakistan. Consumers are really starting to embrace smartphones and tablets,” said Tania Aidrus, Manager for Asian Growth Markets, Google Asia Pacific.

Pakistani digital consumers are engaging more with the Internet than ever before: of those surveyed, 70 percent spend time daily on the Internet while 60 percent say it is also where they liked to spend most of their personal time.

The study revealed that home is the preferred location for Internet access — even for mobile-only users, who prefer to use their home wi-fi connection. The average hours spent on the Internet are 2.25 hours a day on weekdays and 3 hours a day on weekends.

The top three activities in Pakistan both on desktop and mobile Internet are: social media, email and general search. Interestingly, digital Pakistanis like to learn on their smartphones with educational content coming in fourth.

Also popular on smartphones are online banking, researching financial services and investment, and bill payments — pointing to a near future where digitally literate Pakistanis make the Web work for them.